The task:

Communicate Jacob’s 2020 annual summer sampling campaign in the digital landscape. Engage users in a contextual & interesting way in order to build additional brand awareness and sales, and create а loyal audience. Due to brand’s global requirementс all owned social media campaigns needed to be organic.

Our Approach & Results:

We created 20 pieces of owned content with a focus on a social media mini-game that, combined with key paid assets in 3rd party media outlets and key influencer channels, inspired the audience to create over 4,000 user generated content pieces, thus maximizing the campaign reach while optimizing the media spend.