The task:

Help a small Bulgarian craft brewery reach the right audience through mainly digital channels and position itself as a preferred craft beer brand that not only has a the courage to experiment with its products but has something important to say with each one of them.

Our Approach & Results:

We work as a lean strategic consultant for Cohones Brewery, helping the brand expand its digital presence and maintain an effective and results-driven communications with a shoestring budget.

Our collective efforts resulted in Cohones reaching #3 in Top Rated Beers in Bulgaria on Untappd.

We invented a way of turning each bottle in a media outlet, resulting in thousands of people learning more about Cohones.

In 2020 Cohones’ social media community grew 100%, with 1,5% increase of average monthly engagement rate.