The task:

We’ve had a strategic partnership with Mania, helping them streamline the brand’s evolution into the digital reality. After developing a new creative platform, we had to implement it in SoMe in order to bring Mania as a household name in the younger, more fashionable audience while maintaining a wide range of tactical messaging.

Our Approach & Results:

We used our new creative platform to individually brand each tactical offer and create an engaging SoMe ecosystem. In about half a year we delivered a 78% increase in Total Reach HoH and 27% growth in Engaged users HoH on social media.

In addition we helped Mania launch their digital loyalty program. App campaign delivered 38,000 installs in 3 months with it reaching number 8 in ‘top apps’ list on Google Play Store.